Finnish Food Ranking – Over 9 Million Views with a TikTok Filter
About the project
We created an in-house TikTok filter that gave users a random selection of Finnish dishes to rank from 1 to 10 based on their personal taste. The concept combined gamification with cultural relatability – exactly the kind of content that thrives on TikTok.
Goals
Viral potential. Create highly shareable, addictive content – with zero paid promotion.
User engagement. Encourage users to create and share their own videos using the filter.
Highlight Finnish food culture. Present traditional Finnish dishes in a fun, visually engaging way.
Project stages & results
Concepting
We designed a simple idea: rank 10 iconic Finnish foods in order of preference.
Development
The filter was built using TikTok’s native tools – fast, technically smooth execution.
Launch
No paid campaign, just the power of a good idea and organic discovery.
Viral growth
Over 9 million views, 10,000+ user videos, 460,000 likes.
A phenomenon was born
The filter spread quickly through influencers, musicians, and content creators – entirely organically.
9M
views
10 000+
user videos
460 000+
likes
This campaign proved how a simple but clever idea, when executed well and launched in the right channel, can turn into a massive trend. From concept to release, everything was done in-house – resulting in millions of views, high engagement, and long-tail visibility without spending a single euro on ads.
